Direct-to-Consumer
Experiences
Direct-to-Consumer
Experiences
Direct-to-Consumer
Experiences
We design e-commerce platforms focused on improving purchase flow, reducing friction, and supporting subscription-based models.
The work spans product browsing, plan selection, checkout, and post-purchase management.
We design e-commerce platforms focused on improving purchase flow, reducing friction, and supporting subscription-based models.
The work spans product browsing, plan selection, checkout, and post-purchase management.
Tools Used
Scope of Work
K+
monthly active users across platforms.
%
improvement in conversion across
redesigned flows.
+
15+
brands worked with.
%+
%
reduction in drop-offs in checkout and
plan selection.
reduction in drop-offs in checkout and
plan selection.
Understanding
the Business
Understanding
the Business
Understanding
the Business
We started by aligning on the business model, product types, subscription logic, and conversion goals. This helped define how users move from discovery to purchase and what needed to be optimized across the funnel.
We started by aligning on the business model, product types, subscription logic, and conversion goals. This helped define how users move from discovery to purchase and what needed to be optimized across the funnel.
Mapping
User Journey
Mapping
User Journey
We mapped end-to-end flows across web, app, and email touchpoints, from product discovery to checkout, and post-purchase engagement. The focus was on identifying friction points and drop-offs.
We mapped end-to-end flows across web, app, and email touchpoints, from product discovery to checkout, and post-purchase engagement. The focus was on identifying friction points and drop-offs.
Simplifying
Purchase Flows
Simplifying
Purchase Flows
We redesigned product selection, pricing, and checkout flows to reduce unnecessary steps and make decisions easier. Clear hierarchy and structured options helped users move faster with less confusion.
We redesigned product selection, pricing, and checkout flows to reduce unnecessary steps and make decisions easier. Clear hierarchy and structured options helped users move faster with less confusion.
Designing for
Subscription
Designing for
Subscription
Subscription models were structured to feel flexible and transparent. We focused on making plan selection, upgrades, and cancellations easy to understand and manage.
Subscription models were structured to feel flexible and transparent. We focused on making plan selection, upgrades, and cancellations easy to understand and manage.
Cross Platform
Experience
Cross Platform
Experience
Subscription models were structured to feel flexible and transparent. We focused on making plan selection, upgrades, and cancellations easy to understand and manage.
Subscription models were structured to feel flexible and transparent. We focused on making plan selection, upgrades, and cancellations easy to understand and manage.
Email & Engagement
Experience
Email & Engagement
Experience
We designed email systems to support onboarding, reminders, and retention. The focus was on clarity, personalization, and driving users back into the product experience.
We designed email systems to support onboarding, reminders, and retention. The focus was on clarity, personalization, and driving users back into the product experience.
Scalable UI systems
& Refinement
Scalable UI systems
& Refinement
We built reusable UI components and structured layouts to ensure consistency across web, app, and email experiences. The design was continuously refined through feedback and iteration, improving performance over time. The final experience brings together a more structured and intuitive platform that supports both conversion and long-term user engagement.
We built reusable UI components and structured layouts to ensure consistency across web, app, and email experiences. The design was continuously refined through feedback and iteration, improving performance over time. The final experience brings together a more structured and intuitive platform that supports both conversion and long-term user engagement.
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