Healthcare
Platforms
Tools Used
Scope of Work
For a direct-to-consumer health brand, we redesigned a post-purchase onboarding flow requiring patients to submit protected health information and complete identity verification. The original experience had high drop-off at the PHI entry stage. We introduced a segmented progress architecture, a pre-form overview page that set expectations upfront, and intentional moments of delight at key friction points. The result: a sensitive, compliance-adjacent experience that felt human without sacrificing rigor.
Clinical Workflow
Simplification
We designed the UI for an AI-driven patient management platform built for hospital systems and insurance companies — tracking documentation quality and the full patient lifecycle from intake through resolution. The challenge was translating complex clinical logic into an interface that non-technical clinical staff could navigate without training overhead. We focused on information hierarchy, status visibility, and reducing cognitive load at the documentation layer.
Medical Device
Communications at Scale
For the medical device unit of a Fortune 100 healthcare company, we designed an email program reaching over 8 million unique recipients annually — totaling 36 million sends per year. The engagement focused on voucher campaign design that drove a measurable 1.8% lift in customer acquisition. At this scale, every design decision is a revenue decision.
Connected
Touchpoints
Systems
& Continuity
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