Navaratri is a festival that is celebrated every year in India over the span of nine nights to honour the divine feminine. It's a time to go inward and give the body and mind a much needed rest.
Art of Living started running their own Navratri promotions in 2016, with great results of 570% ROAS. However, next year they only got 330% ROAS using the same strategy. They knew they needed to do something different.
This is where we came in. We not only decided to promote their webcasts, but inspired people to take Sankalpa online (a donation given to participate in a special part of the event), and in return have two streams of income.
Our strategy included the creation of special funnels and journey ads, with different ads shown at various stages of the funnel.
- Compelling and targeted landing page with high-quality creatives and engaging copy
- Tailored ad copy and creatives for Facebook, Instagram, and Google ads