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Social Media promotion of a paid meditation event in Seattle got the Seattle Art of Living Team 2450 leads.

Client
Overview:

A Public Talk with Sri Sri Ravi Shankar in Seattle where he shared ancient knowledge applicable to modern times, guided a unique meditation for hundreds of people and interacted with the audience in a Q&A session.

Ticket price: US $55

The challenges

The Art of Living Seattle organised for the first time an event for Gurudev called Meditation 2.0. This event happened in a very short notice and they had only 1 month to promote the public talk and get maximum people to experience meditation with Sri Sri Ravi Shankar himself.

Sumeru Solutions:

Our strategy was based on direct selling promotions through Facebook, Instagram and Google AdWords

We took a bold approach of direct selling with the help of Facebook, Instagram, and Google Adwords.

  • Our creative team produced compelling and engaging Facebook and Instagram Ads creatives primarily focused on direct selling of the event
  • High converting Google Ads were also created to directly target people for the purchase of the event ticket

The results

$10.500

Ad Spend

$19.800

Sales Income

2450

Leads

360

Sales

190%

ROAS

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