Understanding data to measure the customer experience

With over two decades of experience in marketing and data analytics, and as a designated Google Marketing Platform (GMP) partner, we ensure you achieve excellence.

Our Tech Expertise

1. Google Tag Manager

We use Google Tag Manager to enrich your online data ecosystem across channels

2. Google Analytics

We conduct periodic website and marketing performance assessments using the data in your Google Analytics configuration.

3. Google Data Studio

We help you make sense of your data using customized reporting structures in Google Data Studio

4. Google Optimize

We ensure steady uplift in conversion rates and website user experience with our frameworks in Google Optimize

Our Google Analytics Service Include

Google Analytics 4

GA4 leaving you scratching your head? We help our clients make sense of Google’s Universal Analytics with end-to-end implementation, migration, and organizational training.

GA audit

Our team specializes in periodic audits of GA configurations that include in-depth assessements and improvements, besides data issue handling and setup of new goals and objectives in line with your business needs. .

Measurement strategy

It is imperative to align analytical reporting with business use cases and goals. We deploy customized measurement and reporting frameworks to ensure that the data points and KPIs reflect the true roadmap to efficient communication and success.

GA360 upgrades and support

With the ever changing platform, it’s crucial for GA360 users to have technical support and implementation tracking at the ready to maximize their ROI. Let our team be the expert wing required to do that and more as you focus on taking your business to the next level.

Automated reporting dashboards

We work with you to dynamize your entire reporting across organization functions with actionable dashboards. Mapping your audience segments and KPIs, these dashboards will become the key to unbeatable performance powered by data-driven decisions.

Digital impact measurement

We follow the iterative approach of “test, measure, learn, and adapt” with all of our projects. You get to see what is working with our unified data measurement platform and how to scale that to the maximum while keeping snags and lags to the minimum, irrespective of the number of data sources.

Tracking website migrations with GTM

Often improper website migrations lead to data quality issues that deteriorate decision-making. With experience handling Google Tag Manager tracking implementation across platforms like Magento, Shopify, Sitecore, and Kentico, we ensure your website data migration is top quality and protocol-compliant.

User journey analysis

It’s tricky to map out user journeys in Googe Analytics and Adobe Analytics especially when there are multiple touchpoints for data collection and transfer. We help our clients expand and leverage their understanding of user data and behaviour to deliver unforgettable digital experiences.

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