Understanding data to measure the customer experience

With over two decades of experience in marketing and data analytics, and as a designated Google Marketing Platform (GMP) partner, we ensure you achieve excellence.

Problems We Solve

GA4 Migration

Google’s Universal Analytics is here and it’s put many a user in a tizzy. It’s time to let our experts perfect your new reporting platform. Just sit back, relax, and let us configure GA4 for your website and set up actionable analytics at a granular level.

Data Fixes

Making business decisions based off of inaccurate or stale data can cost you exponentially in the long run. Our team can conduct a full-fledged health check of your data ecosystem and suggest improvements to optimize your reporting and maximize performance.

Reporting Customization

Our experts will help you set up your analytics platform to standardize and unify reporting across stakeholder layers. We will also suggest you various tools that can expedite your decision-making processes and improve the efficacy of business communication.

Data Integrations

Working with disparate platforms for CRM, Marketing Automation, Service apps, etc. can pose data management issues. Our team brings years of seasoned experience in data integration to help unify your data across platforms to enable impactful reporting for all business functions.

Our Tech Expertise

1. Google Tag Manager

We use Google Tag Manager to enrich your online data ecosystem across channels

2. Google Analytics

We conduct periodic website and marketing performance assessments using the data in your Google Analytics configuration.

3. Google Data Studio

We help you make sense of your data using customized reporting structures in Google Data Studio

4. Google Optimize

We ensure steady uplift in conversion rates and website user experience with our frameworks in Google Optimize

Our Google Analytics Service Include

Google Analytics 4

GA4 leaving you scratching your head? We help our clients make sense of Google’s Universal Analytics with end-to-end implementation, migration, and organizational training.

GA audit

Our team specializes in periodic audits of GA configurations that include in-depth assessements and improvements, besides data issue handling and setup of new goals and objectives in line with your business needs. .

Measurement strategy

It is imperative to align analytical reporting with business use cases and goals. We deploy customized measurement and reporting frameworks to ensure that the data points and KPIs reflect the true roadmap to efficient communication and success.

GA360 upgrades and support

With the ever changing platform, it’s crucial for GA360 users to have technical support and implementation tracking at the ready to maximize their ROI. Let our team be the expert wing required to do that and more as you focus on taking your business to the next level.

Automated reporting dashboards

We work with you to dynamize your entire reporting across organization functions with actionable dashboards. Mapping your audience segments and KPIs, these dashboards will become the key to unbeatable performance powered by data-driven decisions.

Digital impact measurement

We follow the iterative approach of “test, measure, learn, and adapt” with all of our projects. You get to see what is working with our unified data measurement platform and how to scale that to the maximum while keeping snags and lags to the minimum, irrespective of the number of data sources.

Tracking website migrations with GTM

Often improper website migrations lead to data quality issues that deteriorate decision-making. With experience handling Google Tag Manager tracking implementation across platforms like Magento, Shopify, Sitecore, and Kentico, we ensure your website data migration is top quality and protocol-compliant.

User journey analysis

It’s tricky to map out user journeys in Googe Analytics and Adobe Analytics especially when there are multiple touchpoints for data collection and transfer. We help our clients expand and leverage their understanding of user data and behaviour to deliver unforgettable digital experiences.

Partnering with over 100 brands

How Sumeru Make Believers

Your guiding star

Consistent and scalable ROI being our primary focus as your trusted agency partner, we will assist you in leveraging the right data at conversion-focused touchpoints to maximize business performance.

Tools that deliver

We ensure a smooth transition to Google Analytics 4 and comprehensive training to ensure your team fully harnesses its extensive capabilities, allowing you to tap into fresh, potent insights.

Insights at your fingertips

Building off of data measurement platforms and analytics-enabled solutions, our team will guide your company in identifying and rapidly expanding upon the customer pathways that drive your business forward.

Reliable data

Our team will assess and validate each and every data point related to consumer behaviour and activity, whether they are connecting with you in-store or via your web channels

Don't Just Take Our Word For It Hear It From Our Clients

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