Salesforce Marketing Cloud Account Engagement is an all-in-one marketing platform that helps businesses get more leads, increase revenue, streamline efforts, measure impact, engage customers across channels, optimize campaigns, foster intelligent multi-touch journeys, and discover new insights
Capture leads via an email marketing campaign and through landing pages that can be advertised on the web. You can then monitor how successful your campaigns are in terms of lead capture and monitor different landing pages to see which ones yield the best results.
Execute email marketing campaigns quickly and efficiently to drive more traffic towards your website. It has several templates for use, but more importantly, it allows users to build their templates from scratch - so you have complete creative control over the design, look, and tone of voice.
Create generic templates to send emails that are targeted to specific audiences. This means that your email will be relevant and tailored to the particular audience you're sending it out to, making it more effective.
Target specific users based on their location, job title, interests, and so much more to create campaigns with content that is relevant to your audience - which in turn drives more conversions
Expand your marketing outreach by assimilating social media into your email marketing campaign by sharing links through a variety of different platforms, including Facebook, Twitter, and LinkedIn.
Remove invalid contacts, bounced emails and unsubscribes, keeping your sender score intact and sending emails to real people.
Find out more information about your leads and use the actionable behavioral data to analyze what type of content these leads are most interested in, and target them accordingly.
Create custom mobile marketing apps that make it easy for users to stay in touch with your company via push notifications, SMS messages, and text-to-join campaigns.
Track significant data and create custom reports that can be organized, exported, and shared with internal stakeholders across different regions.
Seamless content generation with tools for syndicating webinars, white papers, case studies, and other content online.
A comprehensive tech stack is critical for the effective deployment of
marketing campaigns. Salesforce is a platform of choice for organizations
looking to hyper-personalize their customer experience
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