An online fashion retailer specializing in women's apparel, targeting a millennial and Gen Z audience.
High cart abandonment rates and missed opportunities to convert potential customers into repeat buyers.
Sent automated emails within 24 hours of cart abandonment, reminding users of their saved items.
Offered limited-time discounts or highlighted limited-stock items to encourage immediate action.
Showcased customer reviews and testimonials within the email to build trust and increase purchasing confidence.
Suggested similar or complementary items based on abandoned cart contents and past browsing behavior.
Tailored subsequent messages based on user engagement with the initial cart abandonment email.
12% decrease in cart abandonment rates within 3 months.
10% increase in average order value from recovered carts.
5% rise in repeat purchase rate among cart abandoners who converted.
Positive feedback and social media engagement have improved customer satisfaction and brand loyalty.