Providing a wide range of products, they have a mature e-commerce setup.
Catering to a niche audience, for Nectar Medical Vapes building trust with their audience is key to the success of their business model. For this, they publish many information blog articles educating their audiences on various aspects of medical vaporizers.
The e-commerce site www.nectarmedicalvapes.com is built using WordPress and woo-commerce, and has anmature GTM and GA setup for measuring the traffic, business, and revenue analytics. While blog articles on their site are a crucial part of their community-building efforts, the articles are embedded with product displays.
The founders wanted to understand how much of the revenue was directly coming from clicks on these embedded product displays.
The founders wanted a listing of direct revenue from each blog article for both display formats. This meant the blog URL and advertisement format both were to be captured and persisted.
We developed Javascript code for the creation of a GTM cookie that captured both the blog URL and the advertisement format. During the GA4 audit, we fixed two setup gaps
In GA4, four metrics were configured – Sessions, Add-to-Baskets, Transactions, and Total Revenue – to be shown against “blog URL” and “display format” dimension.
We were able to develop the most efficient solution for capturing the revenue impact. The fully tested solution was ready and delivered in the expected time frame of 2 weeks.
Note: Maximum time was spent in testing and waiting for GA4 to reflect changes.
We also fixed GA4 setup gaps which would have negatively impacted all the dashboard reports with faulty and incomplete data. This was a great plus for the client.