Do you know your
customers really well?

There's no point “guessing” who your customers are and what they need. What works is utilizing proven frameworks that help you get a clear picture of your target audience and market down to the last atom.

Download “Research, Persona and Segmentation”, our quick and easy guide packed with time-tested frameworks to help you get up close and personal with your buyers (FAST). Approved and deployed by marketing professionals from across industry verticals, the guide will help you harness market research, buyer personas, and audience segmentation to unlock your brand's full potential.

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What's inside?

  • Strategies to gather comprehensive industry, competitor, and audience insights through primary and secondary research, surveys, and analytics
  • Key techniques to use data-driven insights to create detailed buyer personas, tailoring marketing messages to address their unique needs and preferences
  • Guidelines to design personalized user journeys and maximize ROIs through relevant content and offers
  • Segment audiences based on interests, values, and lifestyle choices to foster authentic connections and resonate with beliefs and aspirations

About Us

Sumeru is a global marketing and technology company based in Los Angeles. Since 2002, our strategic, creative and marketing automation services have revolutionized how businesses around the world deliver value to their customers.

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