To promote The Art of Living’s flagship breath and meditation course, The Happiness Program, the foundation organises FREE Introductory sessions where the participants are taught a few breathing techniques and led into a guided meditation. They are also introduced to the powerful wisdom and mind mastery techniques taught at the Happiness Program offering the option to enroll at the end of the workshop.
The Art of Living foundation has been giving these free workshops
for years world-wide but saw minimal attendance.
We started running Facebook ads inspiring people to participate in the FREE introductory breath and meditation sessions.In March, 2018 we started Facebook ads promotions for 20 locations in the US and by March, 2019, we were running facebook ads in about 30 locations in the US.
The amount of participants in the intro talks increased, and most workshops were housefull.
But now a new challenge showed up : Even though we were having good results at the ad level (we were selling a good amount of tickets), we struggled with the conversions to enrol the participants on spot for the Happiness Program.
At sumeru marketing, a challenge is food for our soul. So In March 2019, we took this opportunity to take a step beyond our regular job and partnered with the Intro Talk Team from the Art of Living Foundation to join our marketing efforts. They designed an enrollment training and we provided this free training as part of our package together with the facebook ad promotions of the intro-talks.
Conversion rates improved, going from barely any enrolment to an average of 15-20% and some locations reporting 50% enrolment!
Today we run ads in 620 locations (166 in the US) across 50
We are constantly running A/B tests with creatives and copies to optimize our results and adapt to changing trends, seasons and situations.