Highlights

• No-Code Email Creation
Empowered the marketing team to build and send emails independently — no advanced technical knowledge or custom development required.

• Reliable Monthly Cadence
Enabled consistent first-of-month email sends to all audience segments, eliminating the recurring cost of outsourced custom development.

• Journey & Analytics Audit
Analyzed 12 months of historical sends across audiences to surface best practice recommendations and improve engagement rates.

• New Journey Consulting
Designed new student nurture journeys for enrollment, event planning, and CRM — expanding Marketing Cloud's impact across the institution.