Media & Entertainment

The media and entertainment landscape is being remade by AI — not just in how content is created, but in how audiences discover it, engage with it, and choose to stay. Streaming platforms, broadcasters, publishers, and gaming companies are all competing for finite attention in a world where content is infinite. Sumeru helps media organisations build the personalisation engines, content platforms, and data capabilities that turn audiences into loyal communities — and protect the digital assets that make that content valuable.

iPhone XR
iPhone XR

66%

of Gen Z streaming subscribers have either already canceled a subscription due to subscription fatigue or plan to soon making personalised retention marketing the single most urgent commercial priority in streaming.

Deloitte 19th Annual Digital Media Trends Survey, 2025

66%

of Gen Z streaming subscribers have either already canceled a subscription due to subscription fatigue or plan to soon making personalised retention marketing the single most urgent commercial priority in streaming.

Deloitte 19th Annual Digital Media Trends Survey, 2025

66%

of Gen Z streaming subscribers have either already canceled a subscription due to subscription fatigue or plan to soon making personalised retention marketing the single most urgent commercial priority in streaming.

Deloitte 19th Annual Digital Media Trends Survey, 2025

$786B

projected global digital advertising market in 2026, growing 13.9% YoY — AI-driven personalisation is the primary growth engine

Incremys Digital Marketing Statistics, 2026

$786B

projected global digital advertising market in 2026, growing 13.9% YoY — AI-driven personalisation is the primary growth engine

Incremys Digital Marketing Statistics, 2026

$786B

projected global digital advertising market in 2026, growing 13.9% YoY — AI-driven personalisation is the primary growth engine

Incremys Digital Marketing Statistics, 2026

96%

surge in media & entertainment M&A deal values in 2025, signalling major sector consolidation ahead

PwC Global M&A Trends TMT Report, 2026

96%

surge in media & entertainment M&A deal values in 2025, signalling major sector consolidation ahead

PwC Global M&A Trends TMT Report, 2026

96%

surge in media & entertainment M&A deal values in 2025, signalling major sector consolidation ahead

PwC Global M&A Trends TMT Report, 2026

INDUSTRY USE CASES

How our services transform media & entertainment

Digital Customer Experience

Digital Rights Security

Agentic AI & Innovation

Purpose-built AI agents and platforms that automate decisions, surface intelligence, and embed seamlessly into your existing workflows.

Data & Intelligent Analytics

Digital Product Engineering

Talent Services

Content Intelligence & Knowledge Operations

CORE CHALLENGE

Large media organisations manage vast content archives and editorial workflows that are difficult to search, tag, or route efficiently at scale.

OUTCOMES

  • Sparse AI enables semantic search and conversational Q&A across content libraries and archives

  • Agentic workflows automate content tagging, rights tracking, and editorial routing

  • Reduced time spent on content discovery and manual metadata management

Agentic AI & Innovation

Purpose-built AI agents and platforms that automate decisions, surface intelligence, and embed seamlessly into your existing workflows.

Content Intelligence & Knowledge Operations

CORE CHALLENGE

Large media organisations manage vast content archives and editorial workflows that are difficult to search, tag, or route efficiently at scale.

OUTCOMES

  • Sparse AI enables semantic search and conversational Q&A across content libraries and archives

  • Agentic workflows automate content tagging, rights tracking, and editorial routing

  • Reduced time spent on content discovery and manual metadata management

OUR Services

Explore our Services

TECHNOLOGY expertise

Technologies We Work With

TECHNOLOGY expertise

Technologies We Work With

TECHNOLOGY expertise

Technologies We Work With

Case studies

Real Results From
Real Engagements

Healthcare & Life Sciences

Digital Customer Experience

Maximizing Access to Diabetes Care Management with Omnichannel Marketing

Healthcare & Life Sciences

AI & Innovation

Implementing AI Concierge to Improve Conversion & Engagement

Technology & SaaS

Quantum Security

Strengthening Security and Compliance for a Fast-Growing Tech Startup

Healthcare & Life Sciences

Digital Customer Experience

Maximizing Access to Diabetes Care Management with Omnichannel Marketing

Healthcare & Life Sciences

AI & Innovation

Implementing AI Concierge to Improve Conversion & Engagement

Our Industry Leaders

Team Image

Anna Chigogidze

DCX Account Lead